Tester menedzser állások Németországban (marketing)

• Develop, implement, and manage marketing campaigns and editorial content for Gamegenic's social media channels, tailored to both B2C and B2B audiences.
• Support and continuously optimize owned media platforms such as Instagram, YouTube, BlueSky, Facebook, TikTok, and more.

STRATEGIC LEADERSHIP & COMMERCIAL OWNERSHIP Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution...

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

• Coordinate the external strategic positioning of the Fraunhofer TNM site and further develop its activities within Fraunhofer health research.
• Drive the acquisition and growth of research projects, with a focus on industry collaborations.