Értékesítés állások Németországban (marketing)

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Actively support all areas of product and workflow management in the business field of refractive laser technology
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

You will follow up the development of the global communication packages and the tracking of the OB performance in countries....

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

• You are tasked with supporting the further development of the Horeca Own Brands, with a particular focus on Metro Chef and Rioba.
• You will collaborate closely with cross-functional teams to achieve this goal.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.