Termékmenedzser állások Németországban (marketing)

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

• Drive and implement SEO strategies and ongoing optimization for selected parts of our website
• Develop product plans and roadmaps in close collaboration with Senior Management and in alignment with our business goals and execute them with your team

Lead end-to-end retail marketing campaigns and activations for Consumer Products in DACH, in cooperation with the commercial team to support sales and revenue goals....

• Develop and execute marketing strategies to support commercial growth and strengthen brand positioning
• Ensure consistent brand and corporate identity across all channels
• Conduct market, customer, and competitive analyses to support strategic decision-making

In this role, you will be responsible for MARKETING & COMMERCIAL EXECUTION You develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns, channel programs, and activation activities. You also lead go‑to‑market execution by enabling Sales,...

Lead Social Execution: Own the development and execution of Nordnet's social media strategy for the German market across platforms (e.g., Instagram, TikTok, LinkedIn, and YouTube)....

Brand Building and Corporate Identity: Build the brand program and Drive the continuous development and global consistency of the MANN+HUMMEL brand and corporate identity across all touchpoints. Ensure all visual, verbal, and experiential brand expressions adhere to defined guidelines, and evolve...

• You will actively shape the further development of the marketing strategy for NORSAN Czech Republic
• You will be independently responsible for our social media channels (Instagram, Facebook, LinkedIn) and develop a monthly editorial and content plan

Evaluate opportunities for market growth and lead regional adoption of our Rowa & Parata product portfolio across Europe in collaboration with business development, sales, and local product managers....

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Co-own the development of a mid- to long-term assortment strategy for Europe in close collaboration with the Sr. Merchandising Manager and other members of the Product Merchandising team...

• Brand building and brand management,covering Western Europe markets (Germany; Austria; Benelux; Switzerland; UK)
• Planning and implementation ofintegrated marketing campaigns(marketing funnel management)
• Creation and implementation of marketing activities to supportnew product launches

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation