Senior copywriter állások Németországban (marketing)

• Project management and Team leading
• Lead teams to leverage data and analysis to make concise and compelling recommendations to clients
• Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

Keynote & PowerPoint Design: Own the design and animation of executive presentations—from concept to polished, show-ready moments on global stages like Sapphire....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.