Senior árazási szakértő állások Németországban (marketing)

CRM STRATEGY & EXECUTION Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion....

• You prepare and present marketing research findings to high level decisions makers, incorporating industry and client knowledge into your in-depth analysis
• You provide actionable recommendations to client leadership teams to help them grow their business and gain market share.

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

• Project management and Team leading
• Lead teams to leverage data and analysis to make concise and compelling recommendations to clients
• Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)