Php home cms javascript jquery állások Németországban (marketing)

• Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
• Execute the annual brand plan to deliver agreed brand and commercial objectives.
• Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.

You are currently enrolled in a degree program in Marketing, Communications, Humanities, Business Administration, or a related field and will remain enrolled for at least the next 12 months....

• You analyze user behavior and support the continuous development of the Birkenstock B2B shop to optimize the user experience, working closely with internal departments (Sales, Brand, IT).
• You will design and implement frontend changes to the B2B shop together with our shop provider.

Marketing Architecture: Maintain and develop a security-first digital marketing ecosystem that supports enterprise growth and ensure all marketing platforms, integrations, and data flows meet internal security, privacy, and compliance standards. Reduce architectural complexity and technical debt...

• Stay informed about industry best practices and emerging trends in media evaluation, audience analytics, and sports marketing.
• Maintain modern analytical techniques and tools to enhance data interpretation and reporting.

Strategic Joint Business Planning: Own the marketing relationship with Burgermeister, Burgervision, and Mmaah. Co-create and align on comprehensive Growth Joint Business Plans (JBPs) that drive mutual volume and brand loyalty....

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full....

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Act as the Analytics focal point on Marketing Mix Model (in collaboration with Data Science & Analytics Engineering); own the Acquisition Marketing Test & Learn the work stream end-to-end, from experiments design to analysis and share-out....

• Marketing agents risk being fragmented across teams with inconsistent quality and governance
• Value will be limited to task automation rather than end-to-end marketing transformation
• There is increased risk around brand consistency, compliance, and customer trust

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.

• Write clear, engaging German copy across social, paid media, CRM, web, OOH, and other marketing channels.
• Develop campaign ideas, headlines, and concepts directly in German.
• Adapt and transcreate English campaigns into strong, culturally relevant German communication.

• You support exciting projects in Marketing Excellence, Digitalization, and AI across a global B2B organization.
• You contribute to initiatives focused on data quality, process optimization, and continuous improvement.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.