Lead állások Németországban (marketing)

STRATEGIC LEADERSHIP & COMMERCIAL OWNERSHIP Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution...

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

Accountable for Customer's overall success with Adobe, including vision planning, customer health, multi-solution adoption, and measurable impact through the lens of industry specialization...

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Lead end-to-end retail marketing campaigns and activations for Consumer Products in DACH, in cooperation with the commercial team to support sales and revenue goals....

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse.
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking.

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

• Partner with DME CSMs to validate discovery session outcomes and uncover potential use cases.
• Define customer workshop agendas, customize demos with customer assets, and follow up to confirm engagement roadmaps.

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• Event logistics, coordination, timelines, vendor management
• Booth and collateral prep (print materials, product messaging, demos)
• Pre-show and post-show campaigns (email + follow-up workflows)
• Lead tracking, reporting, and post-event insights to improve the next show

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

• Develop and communicate a transformational 'Big Idea' that aligns Adobe solutions with customer challenges
• Contribute to territory planning and account prioritization
• Inspire customers by painting a compelling vision of digital transformation

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Secretarial work and organizational tasks e.g. organization and coordination of appointments, business correspondence and monitoring of departmental budget
• Administrative activities related to accounting, supplier management and payments (ARIBA)

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• Lead the development and execution of Nordnet's content strategy for the German market.
• Create and localize standout content across key customer touchpoints that educates, engages, and builds trust.