Junior software developer állások Németországban (marketing)

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

During your internship you will drive topics around customer-centricity and experience within our international service department....

You design and implement Voice of Customer (VoC) programs using qualitative and quantitative methods such as surveys, interviews, focus groups and customer journey mapping, collaborating with external providers and internal stakeholders to drive product development, corporate strategy and GTM....

Drive Transformation:Engage actively in dynamic transformation projects focused on business development and marketing strategy. Collaborate closely with teams across various regions to align global business strategies with local market needs and opportunities....

• Conduct targeted market research by analyzing industry sources, competitor activities, and market trends to support strategic decision-making
• Support the creation and maintenance of market intelligence materials, databases, and collaboration platforms

• Supporting the planning, implementation, and analysis of CRM campaigns, with a strong focus on email marketing
• Assisting in the execution of automated and ad-hoc CRM campaigns using Bloomreach

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...