Brand executive állások Németországban (marketing)

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

Shape and localize Nordnet's growth strategy for Germany, focusing on acquisition, activation, and conversion in close collaboration with central teams....

• Lead the development and execution of Nordnet's content strategy for the German market.
• Create and localize standout content across key customer touchpoints that educates, engages, and builds trust.

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

• Build, manage, and strategically develop our affiliate program
• Manage and grow international relationships with existing publishers
• Negotiate commission models, individual deals, and strategic partnerships

You design and implement Voice of Customer (VoC) programs using qualitative and quantitative methods such as surveys, interviews, focus groups and customer journey mapping, collaborating with external providers and internal stakeholders to drive product development, corporate strategy and GTM....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop and execute joint GTM strategies and integrated partner campaigns (digital, content, events, webinars, social)
• Own the partner marketing lifecycle: acquisition, onboarding, enablement, nurturing, MDF, reporting

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

Conduct regular pre-sales activities with potential customers and/or business partners, presenting technical materials of DRAM products, including core technical parameters such as storage density, read-write speed, power consumption control, and compatibility.​...

Channel Ownership & Scaling: Manage the full scope of the Affiliate channel, including budget management and strategic planning, optimize partner performance to achieve the target ROI...

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• You will actively shape the further development of the marketing strategy for NORSAN Netherlands
• You will be independently responsible for our social media channels (Instagram, Facebook, LinkedIn) and develop a monthly editorial and content plan

• Develop and implement regional marketing communication campaigns in line with global strategy and budgets.
• Execute regional product and NPI launch campaigns.
• Coordinate the development of promotional materials to increase brand reach and relevance.

• Own the creation and management of critical Sales support material in close collaboration with the Sales Enablement function.
• Translate complex logistics insights into crisp, digestible, and high-quality material for our sales teams.