Programme állás, munka

• Leading planning and program management for the Global Digital organization
• Establishing and maintaining the plan of record
• Leading prioritization and intake
• Ensuring an accurate and transparent portfolio view
• Creating an operating cadence for timely leadership decisions

Partner directly or indirectly, through third party agencies, with transversal brand teams, creative agencies, HCOs, Associations, and exhibit vendors for the best end-to-end experience at every event that meets/exceeds the expectations of our internal and external stakeholders....

Partner directly or indirectly, through third party agencies, with transversal brand teams, creative agencies, HCOs, Associations, and exhibit vendors for the best end-to-end experience at every event that meets/exceeds the expectations of our internal and external stakeholders....

• Plan and deliver assigned BTL, digital, social media and influencer campaigns, and own the integrated campaign calendar and briefs.
• Support major TV, radio and outdoor campaigns by coordinating consumer activations and keeping channels working together.

Work closely with experienced Marketing Automation Specialists and complete campaign-related activities according to agreed schedules and requirements....

• Support the design of integrated digital campaigns across email, webinars and landing pages.
• Independently create and execute digital campaigns and lead-nurturing programmes using marketing automation tools.

• SEO és GEO stratégia fejlesztése és megvalósítása, folyamatos optimalizálása,
• SEO és GEO megoldások bevezetésének támogatása,
• Weboldalak és landing oldalak on-page optimalizálása a kereső- és AI láthatóság növelése érdekében,
• SEO szövegírás, tartalomgyártásban történő közreműködés,

• Detailed review of marketing materials and campaigns
• Expert guidance to global marketing and product teams on compliance matters
• Education of internal stakeholders on compliance requirements and best practices
• Assessment of risk and identification of mitigation strategies

• Owning marketing content from brief to approved release
• Managing product and portfolio content packages end to end
• Running content approval workflow in Veeva Vault
• Holding compliance record for owned assets
• Interpreting approved marketing strategy and brand standards

• End-to-end orchestration of campaign and content delivery across all channels and request types
• Coordination between global and local teams to reflect affiliate digital campaign content needs, insights, and learnings

• Planning, executing and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display
• Supporting and partnering with business partners in executing on the paid media strategy

• Supporting and partnering with business partners to execute paid media strategy
• Managing end-to-end campaign coordination
• Directing external agency partners for workflow execution
• Delivering full suite of objectives across Roche online presence
• Driving and executing multi-channel paid media strategies

Strengthening the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design...

• Management of affiliate or global digital campaigns content creation and delivery process
• Incorporation of feedback from stakeholders and revision of digital campaigns content requests
• Instruction of stakeholders on new process or requirements to increase efficiency