Program állás, munka

• MOL Move in-app és email üzenetek havi szintű ütemezése, kommunikációs naptár megtervezése
• Kampányok kommunikációs anyagainak készítése, szövegírás, kampánybeállítás, tesztelés, kiküldés, kampányeredmények értelmezése
• Kampánycélcsoport előkészítése

• Develop and implement integrated marketing strategies to increase awareness, engagement and customer participation across MOHU services.
• Plan and execute multi-channel marketing campaigns supporting recycling, waste separation and circular economy initiatives.

• Coordination and checking of media campaigns meeting set requirements
• Creation of reports, management of monitoring and analysis
• Writing proposals based on campaign data
• Communication and collaboration with media teams, coordinators, specialists, and account managers

• Planning, executing and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display
• Media buying and strategic purchasing of ad space to reach target audiences effectively and efficiently through media agency

• Support SEO execution including technical, on-page, and off-page optimization
• Research SEO keywords for company website and marketing materials using various tools
• Select, prioritize, and grade keywords based on business value and project specifics

• Execution of end-to-end digital marketing campaigns for global events and congresses
• Creation, updating, and localization of high-quality digital assets including webpages, email campaigns, social media posts, and sales enablement materials

• Management of affiliate or global digital campaigns content creation and delivery process
• Incorporation of feedback from stakeholders and revision of digital campaigns content requests
• Instruction of stakeholders on new process or requirements to increase efficiency

• End-to-end orchestration of campaign content delivery across all channels and request types
• Coordination between global and local teams for affiliate digital campaign content needs, insights, and learnings
• Contribution to global and local content delivery

Supporting and managing Roche activities related to Roche digital ecosystems and other connected platforms, channels, integrations and tools...

• Overseeing the seamless operation and alignment of The Lab’s digital content creation processes
• Contributing to the evolution of The Lab’s digital content creation processes
• Ensuring affiliates adoption of The Lab’s Digital Content and Services

• Ownership of sales and marketing automation technology solution in the Global Digital Hub
• Execution of digital marketing technology projects
• Following and improving existing processes and procedures
• Identification of opportunities and gaps on projects

• Primary adviser on sales force effectiveness topics
• Ownership of segmentation and targeting cycles, customer universe and route-to-market updates
• Design and governance of the sales incentive plan including target setting, rules, settlement and performance monitoring

• Playing an active part in the life cycle of digital solutions roadmap
• Owning and executing digital projects to enable relevant stakeholders' accountability for business outcomes
• Identifying areas for improvements, process changes and best practices
• Providing training

• Development and execution of employer brand strategy aligned with business needs
• Ownership of cross-channel campaigns end-to-end from brief to final report
• Leadership of project team including copywriters, designers, event managers, digital marketers
• Tracking KPIs and measuring campaign effectiveness

• Day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter
• Support of business partners and stakeholders in owning and executing digital marketing programs and projects

• Platform management and operations of Crayon and Clozd platforms
• System integration and collaboration with IT teams
• Enablement and adoption through training and user support
• Program and content maintenance of Clozd Win-Loss program and Crayon feeds
• Metrics and reporting on platform health and success