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Owning the backlog and end-to-end delivery for a dedicated marketing technology or AI product area within Global Digital Marketing...

• Conducting detailed reviews of marketing materials to ensure compliance with Roche brand guidelines
• Providing expert guidance to global marketing and product teams on regulatory compliance matters
• Educating marketing teams on brand compliance requirements and sharing best practices

• Driving the end-to-end orchestration of campaign and content delivery across all channels and request types
• Ensuring delivery standards are met and capturing relevant feedback from stakeholders

Planning, executing, and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display, in close collaboration with digital marketing managers and social media leads worldwide...

Managing the affiliate or global digital campaigns content creation and delivery process, ensuring timely and successful completion of any projects from initiation to final implementation, while ensuring delivery standards are met...

Driving and executing high-impact, multi-channel paid media strategies across Roche’s global digital presence...

Playing an active part in the life cycle of digital solutions roadmap supporting global/regional/affiliate marketing and/or sales management business processes by providing a seamless digital experience for customers and affiliate partners...