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• Contribute to the implementation of European brand communication plans, in line with defined engagement and brand strategies.
• Develop and deploy marketing content for campaigns, product launches, sell-in/sell-out materials, and brand presentations with cooperation of creative agencies

• Tracking competitor products, pricing, features, and market activity
• Monitoring automotive news, trends, and new product launches
• Analyzing competitor pricing and identifying opportunities for Ford
• Updating and maintaining market and competitor data
• Working with Ford of Europe, Brand, and Pricing teams

• Leading and mentoring subchapter members
• Designing tailored personal development plans
• Managing subchapter resources
• Optimizing team utilization
• Establishing process governance
• Attracting, recruiting, and onboarding content creation talent
• Fostering a culture of continuous learning and content excellence

• Liaison with Ford of Europe CV Brand teams and NSC CV Product Marketing teams for product updates implementation
• Implementation of product marketing strategy including launches, in-cycle actions, and run-outs across Ford systems
• Preparation of different types of pricelists for FoE markets and NSCs

• Planning, executing and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display
• Media buying and strategic purchasing of ad space to reach target audiences effectively and efficiently through media agency

Supporting and managing Roche activities related to Roche digital ecosystems and other connected platforms, channels, integrations and tools...

• End-to-end orchestration of campaign content delivery across all channels and request types
• Coordination between global and local teams for affiliate digital campaign content needs, insights, and learnings
• Contribution to global and local content delivery

• Ownership of sales and marketing automation technology solution in the Global Digital Hub
• Execution of digital marketing technology projects
• Following and improving existing processes and procedures
• Identification of opportunities and gaps on projects

• Playing an active part in the life cycle of digital solutions roadmap
• Owning and executing digital projects to enable relevant stakeholders' accountability for business outcomes
• Identifying areas for improvements, process changes and best practices
• Providing training

• Day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter
• Support of business partners and stakeholders in owning and executing digital marketing programs and projects