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• Development and updating of Customer Value Propositions (CVP) for basic polymer grades
• Leading product positioning and segmentation based on premiumization, profitability, and growth potential
• Monitoring market dynamics including supply–demand, trade flows, price trends, and competitor activity

• Supporting the day-to-day operation and continuous development of e-commerce platforms
• Managing website content, products, and promotions
• Actively participating in the planning and execution of digital campaigns
• Coordinating PPC, display, social media, and CRM activities

• Identifying specific marketing goals and objectives.
• Recommending strategies to implement in marketing plans.
• Analysing local competition and strengthening the company’s brand position in assigned relevant areas.
• Head responsibility for conveying plans to DMs on different marketing topics and venues.

Execute data-driven solutions to strengthen the employer brand and increase its value for candidates, applicants, and employees....

• Management and monitoring of the marketing department’s financial and budgetary activities
• Liaison with external and internal accountants, agencies, and vendors to ensure compliance and manage invoicing