Work állások, munkák marketing kategóriában

• Drive and implement SEO strategies and ongoing optimization for selected parts of our website
• Develop product plans and roadmaps in close collaboration with Senior Management and in alignment with our business goals and execute them with your team

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

THE OPPORTUNITY Key Responsibilities: In this role, the successful candidate will work closely with other members of the MACC legal team as well as cross functional legal and business teams, including Advertising, Consumer Products, Intellectual Property, Business and Legal Affairs, Labor, Policy,...

• define and develop the product segment strategy and create roadmaps
• develop value propositions and go‑to‑market plans
• own pricing strategy
• analyse competition and market landscape
• initiate business cases
• build customer relationships

• You analyze marketing and growth initiatives across the entire customer funnel and assess their impact.
• You develop and own core KPIs, dashboards, and reports for Growth and Marketing teams.
• You conduct in-depthcohort,funnel,attribution, and ROI analyses.

• The CRM strategy is in place, and the toolset is decided upon and set up.
• The onboarding journey is live.
• A first CHP (customer referral) program has been designed and is being tested.
• The data structure – segments, events, triggers – is documented and usable team-wide.

• Erstellung, Konzipierung und Gestaltung von Grafiken für Druck und Digital
• Erstellung von Illustrationen, Grafiken und Videos
• Einhaltung und Ausarbeitung des Corporate Designs
• Hauptverantwortung für Branding und Signaletik
• Koordination von externen Grafikern, Druckereien und Agenturen

Support community content campaigns and partnerships in EMEA — anchored on culturally relevant moments, trending formats, and the rhythms of each local communities and plattforms....

Coordinate the creation and publishing of diverse content, including customer stories, landing pages for online and in-person events, white papers, videos and more....

• Support of the media relations strategy for raising Firm and Business Unit profiles
• Helping to manage public perceptions of business-critical issues
• Helping to refine media positioning and core messages for the Firm

Go-to-Market Support: Work with the regional leaders and Market Units to capture best practices to scale innovations and productivity increase across the region....

Analyse OTT market trends to identify shifts, opportunities, and risks that inform OneFootball's go-to-market strategy and commercial approach across core and emerging markets...

• Support Supplier Information Management (SIM) activities within Coupa
• Assist internal stakeholders in resolving vendor-related onboarding issues in a timely manner, including identifying and addressing the underlying issue(s)

• Analyze labor market, product, and competitive data to identify trends and differentiation potential
• Translate insights into clear recommendations for product and go-to-market decisions
• Build data-driven narratives around value proposition, ICPs, and positioning

You develop and optimise our digital customer journeys across the entire sales funnel, with a particular focus on top-funnel performance and efficient digital acquisition of new customers....

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

• Support trade fairs and distributor marketing activities in the EU and other local markets, including logistics, vendor coordination, shipments, and on-site/remote execution
• Assist with the localization and adaptation of marketing materials for regional use

YOUR MISSIONAs Head of Performance Marketing, you take full ownership of all performance-driven online channels and lead a business-critical function within our eCommerce and Omnichannel setup. Combining tactical steering, data-driven optimization, and team leadership, you ensure our performance...

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Drive Platform Differentiation: Refine our platform's differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value...