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Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

Lead the planning, coordination, and execution of global omnichannel marketing campaigns, ensuring alignment across regions, channels, and customer touchpoints....

Build customer &; market understanding: You research customer challenges and the competitive landscape – the foundation for pitches and team decisions, not just a box-ticking exercise....

Diagnosis over gut feeling: You analyze customer challenges and competitive landscapes—the foundation for pitches and go-to-market decisions, not just busywork....

• Define and prioritize features in close collaboration with marketing stakeholders and ensure alignment with business requirements, customer needs and the product vision
• Own the team backlog and continuously prioritize requirements to maximize business value