Junior analyst állás, munka

• You have nearly finished your studies or have already completed a Bachelor's or master's degree in Business administration, Marketing, Communication, Media Studies, or a related field.
• Fluency in both German and English completes your profile perfectly.

Develop and execute the EMEA KOL strategy: Identify, recruit, and manage key opinion leaders, clinical experts, and influential practitioners to strengthen the company's educational and marketing impact in the region...

Zu Ihren Hauptaufgaben gehört die Umsetzung der jährlichen Marketing- und Digitalstrategie mit dem Ziel, das Hotel über alle relevanten Märkte und Plattformen hinweg strategisch zu positionieren....

• Umsetzung der Social-Media-Strategie auf allen relevanten Plattformen (Instagram, Facebook, LinkedIn, YouTube, X)
• Selbständige Content-Erstellung, -Planung und -Publikation
• Aktives Community Management inklusive Beantwortung von Anfragen, Kommentaren und Nachrichten auf allen relevanten Plattformen

Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions...

• Support sales teams by learning about SAS marketing products and how they are used to address customer needs.
• Collaborate with Account Executives and customer advisors to understand customer requirements and help set the right expectations.

• Develop and deliver global educational programs and materials (live and digital).
• Support planning and execution of international scientific initiatives (e.g. advisory boards, expert meetings).
• Coordinate adaptation of global materials for affiliates, ensuring scientific accuracy and brand alignment.

As a working student (f/m/d) Social Media you will support your team in elevating the brand in the social networks and identify suitable social media trends....

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....