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Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion....

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

Own editorial and content operations across social channels, including monthly planning, local adaptation, asset coordination, paid handovers, short-term sales or award pushes and the integration of creator/influencer content and community insights....