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Als Director of Brand & Marketing tragen Sie die Gesamtverantwortung für Marke und Marketing des Badrutt's Palace über alle Touchpoints hinweg – Hotel, Restaurants, Bars, Spa, Retail und Events....

• Own the end-to-end MarTech and AdTech roadmap aligned with Clark's growth and retention objectives
• Evaluate, select, and manage tools across Paid Media & CRM, marketing automation, consent management and attribution

• Die strategische und operative Betreuung, Weiterentwicklung und Pflege unserer Social-Media-Kanäle
• Das frühzeitige Erkennen, Bewerten und Anwenden relevanter Social-Media-Trends
• Die Planung, Steuerung und Pflege unseres Redaktionsplans

Develop and implement digital media plans, launching campaigns across multiple online channels. Research and analyze the Turkish media landscape; identify and test new channels and marketing tools. Manage and optimize promotional tools within the company’s mobile application. Analyze and improve...

Drive the international growth and market development of the Refined Fibre & B2B business unit by identifying opportunities and supporting global business development initiatives....

• Gesamtverantwortung für Online- & Print-Marketing
• Pflege und Weiterentwicklung unserer Website
• Förderung von Direktbuchungen
• Planung & Umsetzung von Newsletter-Kampagnen
• Planung & Umsetzung der Holiday News (Halbjährlich Print)

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

• Assist and support international projects within the Customer Portfolio Management Team
• Support change management activities across the entire department, helping to drive adoption and ensure sustainable implementation

• You define, develop, and implement a holistic Business Development and Services strategy within our Go-To-Market framework for WEPA Professional
• You identify country-specific portfolio and service requirements and lead related cross-functional projects

Basel Area Business & Innovation is the economic promotion agency for the Basel Area and the strategic growth partner helping scalable ventures in science and tech to land, launch and level up in the Basel Area – faster, smarter and friction free. We support startups, scaleups, SMEs and global...