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• Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
• Execute the annual brand plan to deliver agreed brand and commercial objectives.
• Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.

• End-to-end delivery of complex strategic projects
• Development of CRM strategies, audience mapping frameworks, and customer journey recommendations
• Application of DCO (Dynamic Creative Optimization) expertise to support campaign and personalization strategies

• Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
• Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.

• You shape the Menswear and Kidswear category strategy and develop consumer-relevant, brand-right and commercially successful collections.
• You identify emerging consumer needs, market opportunities and category white spaces, translating them into impactful product concepts and category initiatives.

• Support in planning, execution and follow-up of events in various formats (in-person, hybrid and online)
• Entry, maintenance and analysis of data in various tools and create evaluations for management

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• Responsibility for the performance and profitability of B2B customer segments
• Monitoring and analyzing the B2B telecommunications market, competitor activities, and customer feedback
• Design and execution of B2B customer value management activities including quarterly and yearly campaigns