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• End-to-end delivery of complex strategic projects
• Development of CRM strategies, audience mapping frameworks, and customer journey recommendations
• Application of DCO (Dynamic Creative Optimization) expertise to support campaign and personalization strategies

• Analysis of webshop and digital campaign performance across multiple brands and channels
• Building and maintaining campaign benchmarking databases using historical performance data
• Development of forecasting methodologies and performance estimates for future campaigns

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• Responsibility for the performance and profitability of B2B customer segments
• Monitoring and analyzing the B2B telecommunications market, competitor activities, and customer feedback
• Design and execution of B2B customer value management activities including quarterly and yearly campaigns

• Translation of the company's commercial and digital strategy into actionable digital sales initiatives
• Ownership and monitoring of the digital share of B2C commercial results
• Shaping and maintaining the digital sales roadmap in alignment with business priorities

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

You'll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe....

• Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
• Execute the annual brand plan to deliver agreed brand and commercial objectives.
• Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.

• Support planning, execution, and launch of multi-channel CRM campaigns using Braze or other CRM platforms
• Build and implement campaign setups within the CRM tool, including targeting and segmentation logic
• Support personalization and testing setups under guidance of Senior Campaign Managers

• Stay informed about industry best practices and emerging trends in media evaluation, audience analytics, and sports marketing.
• Maintain modern analytical techniques and tools to enhance data interpretation and reporting.