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Drive revenue and profitability of the assigned product segment by being hungry and willing to win in a challenging and dynamic business environment...

• Own and execute Roadmap initiatives
• Translate search demand into product initiatives and growth opportunities
• Plan initiatives based on hypotheses, impact estimation and ROI potential
• Identify scalable growth levers (indexation, internal linking, landing page generation, content systems)

• Support in the organization and execution of round tables as well as commercial sponsorship activities, particularly in connection with contract processes
• Creation of purchase requisitions (POs) for speaker honoraria and sponsorship activities

• Support the team across internal and strategic communications touchpoints
• Maintain communication platforms and content channels, including intranet pages
• Contribute fresh ideas and create communication content for internal formats and channels, e.g., articles in German or English

Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion....

• Actively support all areas of product and workflow management in the business field of refractive laser technology.
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces.

• Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance (including Store Goals), Demand Gen, YouTube and AI for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Ownership of end-to-end operational workflow for Platform Solutions projects from contracting to invoicing and project closure
• Management of project documentation including agreements, statements of work, cost estimates, purchase orders, invoicing and completion documents

Own editorial and content operations across social channels, including monthly planning, local adaptation, asset coordination, paid handovers, short-term sales or award pushes and the integration of creator/influencer content and community insights....

Lead the planning, coordination, and execution of global omnichannel marketing campaigns, ensuring alignment across regions, channels, and customer touchpoints....

Build customer &; market understanding: You research customer challenges and the competitive landscape – the foundation for pitches and team decisions, not just a box-ticking exercise....

• Define and prioritize features in close collaboration with marketing stakeholders and ensure alignment with business requirements, customer needs and the product vision
• Own the team backlog and continuously prioritize requirements to maximize business value

• Recruit, mentor, and develop a diverse, high-performing growth and experimentation team; cultivate a culture of curiosity, testing, and learning.
• Define and run the opportunity pipeline: source new ideas and maintain a clear roadmap from discovery to validation.

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication