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You own the development and execution of the B2B marketing strategy for your products across the entire customer journey; from awareness and consideration through to decision, retention and advocacy....

• Liaise with local influencers and agency resources, participate in professional discussions with the above, and help to establish trustworth partnerships.
• Maintain and nurture relationships with influencers and coordinate core influencer resources with seamless collaboration.

  MEDIA & INSIGHTS SPECIALIST Carglass® is the market leader in vehicle glass repair and replacement and in the calibration of advanced driver assistance systems, both globally and in Switzerland. We make a difference for our customers when they need help with their vehicle, either at one of our 29...

Support Regional Marketing Managers, Marketing Operations, Demand Management, and other functions within Marketing & Strategy, Business Group Bipolar Discretes, with recurring business and marketing activities across regions....

• Own and execute Roadmap initiatives
• Translate search demand into product initiatives and growth opportunities
• Plan initiatives based on hypotheses, impact estimation and ROI potential
• Identify scalable growth levers (indexation, internal linking, landing page generation, content systems)

• In-Clinic Care
• Surgical Care software
• Remote Care solutions
• Self-Managed Care applications
• Develop and execute Connected Care product strategies across EMEA
• Lead regional and local product launches from planning through execution

• Support in the organization and execution of round tables as well as commercial sponsorship activities, particularly in connection with contract processes
• Creation of purchase requisitions (POs) for speaker honoraria and sponsorship activities

• Support the team across internal and strategic communications touchpoints
• Maintain communication platforms and content channels, including intranet pages
• Contribute fresh ideas and create communication content for internal formats and channels, e.g., articles in German or English

• Actively support all areas of product and workflow management in the business field of refractive laser technology.
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces.

Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion....

• Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance (including Store Goals), Demand Gen, YouTube and AI for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

Own editorial and content operations across social channels, including monthly planning, local adaptation, asset coordination, paid handovers, short-term sales or award pushes and the integration of creator/influencer content and community insights....

Lead the planning, coordination, and execution of global omnichannel marketing campaigns, ensuring alignment across regions, channels, and customer touchpoints....

Build customer &; market understanding: You research customer challenges and the competitive landscape – the foundation for pitches and team decisions, not just a box-ticking exercise....

• Define and prioritize features in close collaboration with marketing stakeholders and ensure alignment with business requirements, customer needs and the product vision
• Own the team backlog and continuously prioritize requirements to maximize business value

• Recruit, mentor, and develop a diverse, high-performing growth and experimentation team; cultivate a culture of curiosity, testing, and learning.
• Define and run the opportunity pipeline: source new ideas and maintain a clear roadmap from discovery to validation.