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Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion....

• Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance (including Store Goals), Demand Gen, YouTube and AI for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

Own editorial and content operations across social channels, including monthly planning, local adaptation, asset coordination, paid handovers, short-term sales or award pushes and the integration of creator/influencer content and community insights....

Lead the planning, coordination, and execution of global omnichannel marketing campaigns, ensuring alignment across regions, channels, and customer touchpoints....

Build customer &; market understanding: You research customer challenges and the competitive landscape – the foundation for pitches and team decisions, not just a box-ticking exercise....

• Define and prioritize features in close collaboration with marketing stakeholders and ensure alignment with business requirements, customer needs and the product vision
• Own the team backlog and continuously prioritize requirements to maximize business value

• Recruit, mentor, and develop a diverse, high-performing growth and experimentation team; cultivate a culture of curiosity, testing, and learning.
• Define and run the opportunity pipeline: source new ideas and maintain a clear roadmap from discovery to validation.

Support sector leadership, the M&BD teams, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the A&D and A&M sectors...

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

As a working student you will take part in engagements for enterprise customers and contribute to internal initiatives towards customers, including planning and reporting. In each customer engagement, working students will be part of an exceptional team that focuses on developing the best offerings...