Németország állások, munkák marketing kategóriában

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

• Create polished and engaging
• 2D and 3D motion graphics
• , turning briefs and design concepts into visually impactful animations.
• Produce high-quality motion sequences including product renders, UI interactions, and environment animations.

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

End-to-end asset production: Lead monthly Non-Food shoots (studio/on-location) from brief to delivery; ensure product readiness, styling, and brand compliance; create international image/video assets for all channels...

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

• Contribute creative input during brainstorm sessions to help shape engaging social content and campaigns
• Help plan and manage the social media calendar to ensure consistent, on-brand presence across all key platforms

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Develop and implement strategies for managing and improving internal and external channels and user journey, ensuring timely and high-quality content publishing....

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

• You are tasked with supporting the further development of the Horeca Own Brands, with a particular focus on Metro Chef and Rioba.
• You will collaborate closely with cross-functional teams to achieve this goal.

You will follow up the development of the global communication packages and the tracking of the OB performance in countries....

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.