Marketing manager állások, munkák marketing kategóriában

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

• Own German Retention Marketing planning and execution processes across core CRM channels, specifically push notifications and emails.
• Optimise CRM customer journeys, segmentation, targeting, and voucher programs to drive high-impact engagement and conversion.

• Take ownership of device pricing for both B2C and B2B service subscriptions.
• Manage and optimise subscriber acquisition and retention costs.
• Lead and implement indirect channel device strategy and action plans.
• Conduct competitive benchmarks and deliver ad-hoc analyses.

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.