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• Adapt a wide range of existing Yuh assets to the new brand guidelines, including:
• Email templates
• Website assets
• Articles and blog content
• Internal and external documents
• Legal documents
• Other marketing collateral as needed
• Ensure consistency and precision across all updated materials

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....