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• Define and lead the SEO roadmap across markets, channels, and teams in alignment with business priorities
• Conduct advanced technical and content audits, translating insights into long‑term, scalable SEO strategies

• Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
• Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.

• Program proposals leadership and governance of VM program templates and repository
• Dealer objective setting analysis and calculation using objective setting models
• VM forecast alignment with FoE guidelines and models
• Program evaluation with attention to market qualifiers collection

• Active involvement in the innovation processes of the hair brand Schwarzkopf Gliss
• Strategic market analysis, update and administration of standard reporting
• Track brand performance, conduct consumer and competitor analyses
• Develop concepts and packaging ideas

Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives....

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis

As Director of Brand & Marketing, you will have overall responsibility for the Badrutt's Palace brand and marketing across all touchpoints, including the hotel, restaurants, bars, spa, retail, and events....

Identify new and suitable video artists (including video editors, motion graphic pros, social media motion creators) based on aesthetic guidelines and collaborate with team on criteria and approval processes....

• Your platform and content strategy is in place: You have prioritized which channels and formats we use first – and can justify why.
• The content pillars are defined, the brand tone of voice is translated into a social imagery.