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• Google Ads, Meta Ads és egyéb biddable (pl.: Teads, TikTok) kampányok, teljes körű menedzselése
• Taktikai feladatok ellátása: kampányok tervezése, előkészítése, indítása, optimalizálása, riportálása és kiértékelése
• Célzás és adat stratégia kialakításában való aktív részvétel

• You will translate brand strategy into flawless in-market execution across channels — modern trade, wholesale and on-trade — partnering closely with Sales and Brand teams.
• Own the Trade Marketing calendar: promo planning, channel programs, activations and seasonal peaks from idea to execution

By planning and optimizing paid media campaigns end-to-end, you help strengthen the company’s digital presence and ensure campaigns deliver the best possible results....

You research, plan, and create high-quality content for our online magazine, landing pages, campaign pages, and other digital touchpoints - from topic and keyword research to copywriting, visual preparation, and final proofreading....

• Plan, coordinate and support the company’s marketing and communication activities, including PR, advertising, events and promotional campaigns
• Manage internal and external communications, including advertisements, internal communications and corporate identity materials

• Leading, mentoring, and coaching subchapter members
• Designing tailored personal development plans
• Managing subchapter resources
• Optimizing team utilization
• Establishing process governance
• Attracting, recruiting, and onboarding content creation talent

• Liaise with local influencers and agency resources, participate in professional discussions with the above, and help to establish trustworth partnerships.
• Maintain and nurture relationships with influencers and coordinate core influencer resources with seamless collaboration.

• Planning, executing and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display
• Media buying and strategic purchasing of ad space through media agency

• Management of affiliate or global digital campaigns content creation and delivery process
• Incorporation of feedback from stakeholders into digital campaigns content requests
• Instruction of stakeholders on new processes or requirements to increase efficiency

Strengthening the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design...

• Management of affiliate or global digital campaigns content creation and delivery process
• Incorporation of feedback from stakeholders and revision of digital campaigns content requests
• Instruction of stakeholders on new process or requirements to increase efficiency

• Supporting and partnering with business partners to execute paid media strategy
• Delivering a full suite of objectives across Roche online presence
• Managing end-to-end campaign coordination
• Directing external agency partners to ensure flawless workflow execution