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• Define and lead the SEO roadmap across markets, channels, and teams in alignment with business priorities
• Conduct advanced technical and content audits, translating insights into long‑term, scalable SEO strategies

• Support the planning and execution of marketing campaigns and product launches.
• Coordinate the development and production of promotional materials with internal teams and external agencies.
• Organize marketing events, conferences, and meetings.
• Manage invoices, and marketing documentation.

• Support the creation of global marketing materials including customer presentations and sales tools
• Support in launch management activities
• Collate competitive and market analyses for products and services in ophthalmology

THE OPPORTUNITY Key Responsibilities: In this role, the successful candidate will work closely with other members of the MACC legal team as well as cross functional legal and business teams, including Advertising, Consumer Products, Intellectual Property, Business and Legal Affairs, Labor, Policy,...

• Develop and execute TOPdesk's global webinar and virtual events strategy.
• Plan and deliver webinars and virtual events from concept through reporting.
• Create scalable playbooks, templates and processes for global marketing teams.

Trade Channel Marketing Manager – Premium Spirits (m/f/d) As Trade Channel Marketing Manager for our Premium Spirits Portfolio, you will play a key role in shaping and delivering our trade marketing strategy across Switzerland. You will translate brand partner strategies into winning customer and...

• Analyze labor market, product, and competitive data to identify trends and differentiation potential
• Translate insights into clear recommendations for product and go-to-market decisions
• Build data-driven narratives around value proposition, ICPs, and positioning

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Manage and develop a portfolio of media agencies across the DACH region (e.g. Omnicom Media Group, WPP Media, Publicis Media)
• Build and maintain meaningful relationships with key stakeholders such as Heads of AV, Investment Leads, and media planners/buyers

• Actively support all areas of product and workflow management in the business field of refractive laser technology.
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces.

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....