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• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

• Your platform and content strategy is in place: You have prioritized which channels and formats we use first – and can justify why.
• The content pillars are defined, the brand tone of voice is translated into a social imagery.

• Adapting and executing the global marketing strategy for audiences in DACH and BENELUX.
• Driving marketing qualified leads from school authorities and schools.

Develop and maintain global narratives and key messages on sustainability, decarbonisation, circular economy, sustainable products and other strategic topics (corporate themes, digitalization, transformation)...

• Coordination of subchapter operations
• Onboarding and mentoring of team members
• Ensuring team proficiency in executing high-impact digital campaigns
• Providing strategic vision and direction
• Optimizing processes
• Managing escalations
• Ensuring seamless coordination among teams to achieve organizational goals

• Marketing agents risk being fragmented across teams with inconsistent quality and governance
• Value will be limited to task automation rather than end-to-end marketing transformation
• There is increased risk around brand consistency, compliance, and customer trust

• Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
• Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.

• Program proposals leadership and governance of VM program templates and repository
• Dealer objective setting analysis and calculation using objective setting models
• VM forecast alignment with FoE guidelines and models
• Program evaluation with attention to market qualifiers collection

Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives....

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis

As Director of Brand & Marketing, you will have overall responsibility for the Badrutt's Palace brand and marketing across all touchpoints, including the hotel, restaurants, bars, spa, retail, and events....