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• Owning net-new pipeline and revenue across the service lines
• Running and sharpening the outbound engine
• Managing and developing an SDR
• Refining sequences and account-based plays
• Keeping the tooling stack tuned with an external GTM partner
• Setting the bar for activity and conversion

• Improvement of user experience of content from conception to launch in partnership with product managers, engineers, researchers and product designers
• Contribution to strategic decisions around the future direction of BT’s products and content design strategy

• Articulate regional data needs and availability across consumer, commercial and insights
• Deploy and embed global data products into markets as the voice of global products with local stakeholders
• Deploy predictive audience segments and experimentation with media, content, and marketing effectiveness

Marketing Strategy & Budget: Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping....

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

• Delivering and optimizing digital campaigns across key digital touchpoints, ensuring quality, performance monitoring and continuous improvement
• Establishing scalable workflows, templates, approval processes and handover standards for content and campaign operations

Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion....