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• Shape ISD’s narrative across digital channels, communications, and outreach activities
• Oversee digital marketing and collaborate with external partners to ensure high-quality, authentic engagement
• Ensure consistent, clear, and values-driven messaging across all platforms

• Strategic and operational marketing planning and execution
• Development of sales strategy, business plans, marketing strategy
• Planning marketing campaigns, monitoring implementation
• Preparation and management of online & offline marketing activities and appearances

• Support Clubcard relevant areas, mainly Clubcard activities & its execution on local market incl. customer queries associated with Clubcard and its smooth management
• Create and distribute periodical reports for relevant teams and partners (Finance, TBS etc.)

Be involved in the creation of the annual digital strategy led by the Lead Digital Campaign Manager and transform it into actionable campaign plans and executions across Tesco and GHS (Online Shop) digital platforms....

Enable collaboration between functions and teams (Product, Customer, Retail operation), and external partners (e.g. Dunnhumby teams) and facilitate this collaboration to support business objectives....

Design and own the end-to-end lifecycle strategy for our customers (buyers and sellers) across our two main categories (Consumer Electronics and Media), from first transaction through onboarding, development, retention and reactivation, ensuring every stage is built on behavioural data and...

• Further development, maintenance and expansion of our visual brand identity
• Creation of marketing, communications and design assets (Adobe Creative Cloud +)
• Creation and management of dynamic, AI-powered design templates (Templafy +)

• define and develop the product segment strategy and create roadmaps
• develop value propositions and go‑to‑market plans
• own pricing strategy
• analyse competition and market landscape
• initiate business cases
• build customer relationships

• You took over the rebrand project completely: recorded existing briefings with the external creative and copywriting partners, identified gaps and brought in your own brand perspective.
• You have carried out initial campaign reviews and set the quality standard.

• develop G2M strategy and execution
• own pricing strategy and work with Commercial Marketing, Regional Marketing and GSM
• be involved in negotiation and creating Long Term Agreements (LTAs) & Requests for Quotations (RfQs)
• engage in dealing allocation and escalation