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• Take responsibility for the life cycle management of the hand tool portfolio from product development and market launch to product maintenance and product scheduling
• Continuously monitor market trends and competitor activities, ensuring relevant insights are shared across the organization

• Support European Communications team in developing communications strategies and measures (product, corporate and social media communications)
• Assist with media relations, press communication and journalist enquiries
• Support the creation of press materials, communication assets and editorial content

• Supporting the planning and organisation and potentially attending events
• Communication to the Retailer Network as well as internal communication
• Set up the Customer Contact Plan, managing creation of assets with our creative agency
• Assist in creation and activation of Brand and Sales campaigns

Coordinate the creation and publishing of diverse content, including customer stories, landing pages for online and in-person events, white papers, videos and more....

• define and develop the product segment strategy and create roadmaps
• develop value propositions and go‑to‑market plans
• own pricing strategy
• analyse competition and market landscape
• initiate business cases
• build customer relationships

• develop G2M strategy and execution
• own pricing strategy and work with Commercial Marketing, Regional Marketing and GSM
• be involved in negotiation and creating Long Term Agreements (LTAs) & Requests for Quotations (RfQs)
• engage in dealing allocation and escalation