Junior analyst állások Németországban (marketing, média, pr)

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

• Actively support all areas of product and workflow management in the business field of refractive laser technology
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Create articles, info pages and visuals for IT communication campaigns and formats
• Write editorial texts for internal communication channels
• Organize, moderate and host regular digital events
• Build internal presentations and documents for stakeholders

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

Develop communication strategies, documentation, and training concepts, while collaborating with team members to refine these concepts and implement them independently....

• Assist in data collection, cleaning, and organisation for marketing and commercial projects
• Support campaign and performance analyses under the guidance of experienced analysts

• Operate as the primary point of contact taking comprehensive care of the needs of our customers around the world
• Ensure premium customer care through regular, remote and on-site Business Review Meetings (BRM) as well as leading Weekly Business Meetings (WBM)

Design Meaningful Experiences: Create and deliver mobile and desktop experiences that simplify investment products and make complex financial concepts accessible, easy-to-use and engaging....

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

End-to-end asset production: Lead monthly Non-Food shoots (studio/on-location) from brief to delivery; ensure product readiness, styling, and brand compliance; create international image/video assets for all channels...

• Analyze market trends, customer needs, and competitive activity.
• Translate insights into clear product strategy and actionable roadmaps.
• Participate in ongoing discovery for future innovations and potential new prototypes.

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Create polished and engaging
• 2D and 3D motion graphics
• , turning briefs and design concepts into visually impactful animations.
• Produce high-quality motion sequences including product renders, UI interactions, and environment animations.

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Contribute creative input during brainstorm sessions to help shape engaging social content and campaigns
• Help plan and manage the social media calendar to ensure consistent, on-brand presence across all key platforms

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....