Értékesítés állások Németországban (marketing, média, pr)

• Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience
• Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

• Manage and review design outputs for all HK European subsidiaries
• Review advertising materials, POSM, and shop branding based on global brand guidelines
• Design development for moto rsports-related projects (WRC, Formula E, Lamborghini Super Trofeo, etc.)

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Actively support all areas of product and workflow management in the business field of refractive laser technology
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces

Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth....

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....