Web analitikus állások Németországban (marketing, média, pr)

• Maintaining and updating website content in our content management system First Spirit
• Ensuring the quality of French web texts at native speaker level – including proofreading, optimization, and stylistic refinement
• Documenting your work steps and progress in our project management tool

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Channel Ownership & Scaling: Manage the full scope of the Affiliate channel, including budget management and strategic planning, optimize partner performance to achieve the target ROI...

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

• Own the implementation of our Product Analytics strategy and bring the Business Insights vision to our product areas.
• Act as a strategic partner in our product discovery streams, deriving data-driven recommendations for product decisions.