Data specialist állások Németországban (marketing, média, pr)

Performing keyword analyses and topic research for our global B2B and B2C platforms, reviewing existing content and assisting with the creation of content plans...

• Supporting the planning, implementation, and analysis of CRM campaigns, with a strong focus on email marketing
• Assisting in the execution of automated and ad-hoc CRM campaigns using Bloomreach

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

As part of the Marketing Analytics team, develop a scalable data architecture for marketing data at Sartorius, define data models, implement and maintain them in marketing and analytics platforms...

FREELANCE SEARCH RELEVANCE ANNOTATOR   JOB TYPE: Freelance / Remote  LANGUAGES REQUIRED: NEAR NATIVE/ NATIVE-LEVEL OF GERMAN AND FLUENT ENGLISH PROJECT SUMMARY: We are seeking freelance contributors to participate in a search relevance annotation project aimed at improving e-commerce search quality...

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Own the implementation of our Product Analytics strategy and bring the Business Insights vision to our product areas.
• Act as a strategic partner in our product discovery streams, deriving data-driven recommendations for product decisions.