Maneger állások Külföldön (marketing, média, pr)

• Lead the global Customer Experience (CX) organization across all business units, brands, functions, and regions
• Drive customer-centric transformation from initial attraction through to retention, loyalty, and customer value generation

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Develop and Design: You design, implement and optimize the e-commerce road­map and growth initiatives aligned with business goals.
• Manage Online Shop: You oversee product content, pricing, navi­gation, UX, and onsite search to ensure a seamless, customer-centric experience.

Develop and implement strategies for managing and improving internal and external channels and user journey, ensuring timely and high-quality content publishing....

• Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience
• Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

• Maintain, enhance, and continuously optimize websites, landing pages, and microsites
• Ensure high standards of performance, usability, and technical excellence across all digital touchpoints
• Deliver seamless, user-centric digital experiences aligned with business objectives

• Implement annual strategic and operational plans for DEPA & ELRO.
• Monitor market trends and competitive landscape.
• Support new product launches and manage lifecycle.
• Collaborate with sales team to achieve business objectives.
• Execute marketing campaigns and organize events.

• Define and continuously evolve the global commercial technology strategy and enterprise roadmap, including innovation initiatives from ideation to scale
• Own business-side governance, integration readiness, lifecycle management, and vendor oversight for customer engagement and MarTech platforms

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Maintaining and developing relationships with authorities, port authorities, associations, etc.
• Developing and implementing public affairs strategies to support corporate goals
• Preparing, supporting, and following up on negotiations with partners and customers

• Take ownership of device pricing for both B2C and B2B service subscriptions.
• Manage and optimise subscriber acquisition and retention costs.
• Lead and implement indirect channel device strategy and action plans.
• Conduct competitive benchmarks and deliver ad-hoc analyses.

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

As EULAR Communities Coordinator, you will be a key member of the Member Relations & Communities team, coordinating initiatives with the EULAR National Organisations as well as supporting EULAR’s Communities in their projects and activities....

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

• Own German Retention Marketing planning and execution processes across core CRM channels, specifically push notifications and emails.
• Optimise CRM customer journeys, segmentation, targeting, and voucher programs to drive high-impact engagement and conversion.