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Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services...

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

• Develop and implement a coherent internal communication strategy (including governance, guidelines, and formats) that supports our corporate strategy, culture, and transformation.
• Support the introduction and continuous improvement of internal communication channels, such as our global employee app.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.