Global trade analyst állások, munkák marketing, média, pr területen

You will follow up the development of the global communication packages and the tracking of the OB performance in countries....

• Build and execute internal communication plans that support business goals, change initiatives, and cultural transformation.
• Ensure clarity and consistency in messaging across all levels of the organization.
• Drive employee engagement through compelling content, campaigns, and feedback mechanisms.

• Conduct market research and competitor analysis.
• Set and track KPIs for digital marketing performance.
• Analyze data to identify trends and insights.
• Shape Digital initiatives across Allianz entities worldwide
• Support DigitalGo2Market team activities across Allianz entities.

• Serve as the primary technical contact for Client Services, Programmatic team, product, and engineering and technical solutions partners we work with
• Implement, monitor, and optimize programmatic ad stacks, including GAM, header bidding, and mediation platforms

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Plan and deliver educational programs: Organize and execute Movora EMEA workshops, webinars, and conferences, including managing materials, equipment, venues, and logistics....

Develop communication strategies, documentation, and training concepts, while collaborating with team members to refine these concepts and implement them independently....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Create polished and engaging
• 2D and 3D motion graphics
• , turning briefs and design concepts into visually impactful animations.
• Produce high-quality motion sequences including product renders, UI interactions, and environment animations.

• Create articles, info pages and visuals for IT communication campaigns and formats
• Write editorial texts for internal communication channels
• Organize, moderate and host regular digital events
• Build internal presentations and documents for stakeholders

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Work-Life Balance:For us, teamwork and personal exchange in the office are paramount, and you have at least one regular home office day for more flexibility. You can also compensate for overtime.
• Vacation Mode On: You receive 26 vacation days and receive an additional 4 days of compensation.

• Channel Ownership: Fully own our organic Instagram and TikTok channels – from concept to execution, publishing, and performance tracking.
• Content Creation: Act as both creator and creative director – develop ideas, shoot, and edit content (photo and video), including appearing on camera yourself.

• Coordinate ecommerce operations, the overall user experience, including content development, checkout funnel and promotion campaigns by collaborating with Ecommerce Manager
• Monitor performance and measure effectiveness of the ecommerce business

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

Develop and implement strategies for managing and improving internal and external channels and user journey, ensuring timely and high-quality content publishing....

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

• Operate as the primary point of contact taking comprehensive care of the needs of our customers around the world
• Ensure premium customer care through regular, remote and on-site Business Review Meetings (BRM) as well as leading Weekly Business Meetings (WBM)

• Assist in data collection, cleaning, and organisation for marketing and commercial projects
• Support campaign and performance analyses under the guidance of experienced analysts