Marketing, média, pr állások, munkák

Monitoring competitors' marketing campaigns, advertising activities, and communication strategies (Competitor analysis) Identifying and summarizing product-related expectations and providing feedback to the product owner Creating and implementing marketing concepts for our products featured on our...

• You own and operate all onsite content for food, non-food, and restaurants across homepage, campaigns, static pages, retail media, and landing pages in three languages.
• You manage CMS operations and workflows in collaboration with external content specialists.

• Actively manage a prioritised backlog of performance improvement initiatives, driving investment cases from discovery to scale
• Run experiments to validate SEO performance hypotheses, including SEO A/B tests and custom frameworks

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Studio management: Build and maintain strong studio relationships. Drive key studio inputs for daily operational business and commercial performance, handle operational studio requests, and conduct regular business reviews and planning....

Develop annual activation plans tailored to the HoReCa channel and key consumer fairs to drive brand visibility and trial, as well as identify and activate emerging channels...

Kapcsolattartás az ügyfelekkel Rövid videók vágása, elkészítése Online marketing stratégia kialakításában való részvétel Piackutatás, versenytárs elemzés Brainstormingokon való részvétel Kampánytervezés Online marketing riportok készítése Szövegírás, közösségi média tartalomkészítés MailChimp...

• Create concepts to build up and maintain local and global consumer engagement communities
• Generate added value for the Community members
• Provide engaging text, image and video content for platform and social media accounts

• Design and iterate end-to-end interfaces for a forms- and table-heavy claims product (B2B & B2C) across web and chat-based touchpoints
• Translate ambiguous problem statements into decision-ready flows, wireframes, and prototypes on fast cycles

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Actively contribute to the success of ZEISS Digital Partners and the Business Units we collaborate with Administer our learning management system for the management documentation, reporting, billing and delivery of educational courses and training programs on web related topics - Enable the...

• Set up and deploy CRM campaigns (emails, push, in-app), ensuring high quality and on-time delivery
• Support segmentation and targeting (using existing audience lists and working on new ones)
• Assist in managing and QAing CRM lifecycle journeys
• Execute, analyze and document A/B tests

• You are responsible for the overall PDC Presbyopia Program.
• You identify current barriers for surgeons to recommend PRESBYOND procedure.
• You will develop tools to facilitate PRESBYOND patient counseling.

• Market development in alignment with the Commercial Operations team
• Developing and conducting product trainings (online and classroom)
• Participation in product launch activities
• Answering questions from the local sales and service organizations
• Support on customer visits, exhibitions and congresses

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

• Develop strategies for existing and new product portfolios, including market analysis to identify opportunities for innovation
• Analyze market trends and customer needs to inform pricing strategies and target markets

• Collaborate in the activities and programs of the strategic marketing team with a focus on retinal diagnostics and surgery solutions
• Support the creation of global marketing materials including customer presentations and sales tools
• Support in launch management activities

• Take full ownership of HubSpot marketing automation: set up and optimize journeys, segmentation, and lead nurturing.
• Design, execute, and analyze multi-channel campaigns (content, paid, newsletters) to drive reach, conversion, and lead quality.

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

Develop and manage the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, e-comm, and targeted consumer/trade...