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Embrace, build, and extend the AI-driven marketing vision including implementing and/or supporting European content models: Mosaic, OCSC, self-service, and agency. Work with BIT and European Markets to shape roadmaps for content model changes/scaling and content model rationalization....

Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows....

• You will support our international team in researching and analyzing market, industry and competition to identify and exploit new business opportunities
• You contribute to the design and implementation of market entry strategies and innovative projects

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

• Develop and implement a coherent internal communication strategy (including governance, guidelines, and formats) that supports our corporate strategy, culture, and transformation.
• Support the introduction and continuous improvement of internal communication channels, such as our global employee app.

Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services...

• As a Performance Marketing Manager (f/m/d)*, you will be responsible for our performance marketing activities in the italian market.
• The conception, management and optimization of campaigns will be in your hands.

Drive Platform Differentiation: Refine our platform's differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value...

Drive Platform Differentiation: Refine our platform's differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value...

Actively participate and support in the implementation of Agentic AI and Generative AI projects in area of communication & marketing for Mercedes-Benz Cars, using methods from statistics, data science, and business intelligence for data analysis, evaluation, and visualization – from ideation to...