Peerson drink állások, munkák marketing, média, pr területen

• Lead the Acquisition Measurement team: own the Acquisition Marketing Measurement domain roadmap and prioritisation with stakeholders from both Business and Technical backgrounds.
• Contribute to OKRs and goals definitions: goals: develop clear and measurable targets based on an initiatives' scope.

• Define, own, and evolve the product vision and strategy, aligning it with company goals and customer needs
• Lead product discovery and delivery, translating insights into clear roadmaps, priorities, and measurable outcomes

• Identify key research opportunities that address critical knowledge gaps and influence both product and company strategy.
• Design and execute multimethod research studies in all levels of complexity to uncover user needs, pain points, and behaviors, ensuring insights directly inform product decisions.

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

Campaign Management & Steering: Collaborate closely with the Marketing Leadership Team to enable the delivery of business-critical growth initiatives on time....

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....