Technikus manager állások Németországban (márka- és termékmenedzser)

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

Conduct regular pre-sales activities with potential customers and/or business partners, presenting technical materials of DRAM products, including core technical parameters such as storage density, read-write speed, power consumption control, and compatibility.​...

Drive Transformation:Engage actively in dynamic transformation projects focused on business development and marketing strategy. Collaborate closely with teams across various regions to align global business strategies with local market needs and opportunities....

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets...

You will be involved in the development of holistic (digital) customer solutions for charging services and charging infrastructure in all use cases...