Remote working állások Németországban (márka- és termékmenedzser)

• Design and execute qualitative and quantitative market and product research initiatives to uncover market trends, customer needs, validate product concepts, and assess usability.
• Serve as an organizational subject matter expert for Customer Insights (CI) and Market Research.

Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage....

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

• Working closely with European Sales and FAE team, understand customer requirements and propose the right product offering from Vishay's Temperature sensing and Circuit protection portfolio.
• Supported by an international team of technical experts, design-in custom products when necessary

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

• Develop and execute marketing strategies to support commercial growth and strengthen brand positioning
• Ensure consistent brand and corporate identity across all channels
• Conduct market, customer, and competitive analyses to support strategic decision-making

As part of the B2C Marketing & Conversion Tribe, you lead a Customer Acquisition team of SEO, Automation, and Inbound Marketing experts....

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....