Digital project menedzser állások Németországban (márka- és termékmenedzser)

Lead the development process for marketing assets, ensuring brand integrity and consistency, and manage timelines, feedback, and approvals....

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....

Develop and execute the EMEA KOL strategy: Identify, recruit, and manage key opinion leaders, clinical experts, and influential practitioners to strengthen the company's educational and marketing impact in the region...

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

• You have nearly finished your studies or have already completed a Bachelor's or master's degree in Business administration, Marketing, Communication, Media Studies, or a related field.
• Fluency in both German and English completes your profile perfectly.

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....