Design állások Németországban (márka- és termékmenedzser)

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

Develop and execute the EMEA KOL strategy: Identify, recruit, and manage key opinion leaders, clinical experts, and influential practitioners to strengthen the company's educational and marketing impact in the region...

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

STRATEGIC LEADERSHIP & COMMERCIAL OWNERSHIP Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution...

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Develop annual / quarterly partner marketing plans aligned with overall business objectives, including budget management....