Senior manager állások Külföldön (márka- és termékmenedzser)

Own and lead global brand strategy across the portfolio, ensuring sustained brand equity growth and alignment with long-term commercial objectives....

• Take ownership of device pricing for both B2C and B2B service subscriptions.
• Manage and optimise subscriber acquisition and retention costs.
• Lead and implement indirect channel device strategy and action plans.
• Conduct competitive benchmarks and deliver ad-hoc analyses.

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Implement annual strategic and operational plans for DEPA & ELRO.
• Monitor market trends and competitive landscape.
• Support new product launches and manage lifecycle.
• Collaborate with sales team to achieve business objectives.
• Execute marketing campaigns and organize events.

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• You will lead the global strategy and vision for brand partnerships across sponsorships, licensing, global platforms, and talent/ambassador collaborations
• You will build and manage a high-performing global team, empowering them to drive innovation and excellence in partnership execution