Senior manager állások, munkák márka- és termékmenedzser kategóriában

You define and implement pricing and promotional strategies to drive growth, revenue, and market share within diverse customer segments including Enterprise/Key Accounts, Resellers, and Domain Investors...

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• You will lead the global strategy and vision for brand partnerships across sponsorships, licensing, global platforms, and talent/ambassador collaborations
• You will build and manage a high-performing global team, empowering them to drive innovation and excellence in partnership execution